Did you think you knew General Electric? The story of the giant born from the mind of Thomas Edison is far more complex and fascinating than you imagine. Discover who's really behind the appliances and light bulbs that bear his name and why the recent news that "GE is leaving Mexico" hides a surprising truth about global strategy and new owners. This isn't just the story of a conglomerate; it's a chronicle of reinvention, the power of a brand, and the changing face of the ind

In a business environment where no organization is immune to facing a crisis, the difference between resilience and collapse lies in preparation. The Crisis Management Checklist, served for companies like Capsugel and Crayola to successfully navigate their own crises and is a clear example of how systematic planning through a checklist not only helps create response policies but also becomes an invaluable resource for any company's survival

"The creation of a successful company is not a matter of chance; it is the result of the confluence of essential qualities that transform an idea into a tangible and prosperous reality. In the case of Salomón Pesel , the brilliant founder of Danpex Industries , we see a clear example of how imagination, creativity, innovation and entrepreneurial spirit were the pillars of his admirable career."

“The bargaining power of both suppliers and customers is a crucial factor in understanding the competitive dynamics of any industry”

The productivity of knowledge has already become the key to productivity, competitive strength and economic achievement. 

"Companies go through different cycles, which, if not addressed, lead to a drop in sales, profits, a cash flow crisis and bankrupt"

"When you focus only on the company's present, you lose its future and, when you focus only on the future, you put its present at risk"

Knowledge of the business environment is essential to guarantee the profitability of the company.

"Knowing how to transform Innovation into Opportunity through strategic thinking allows us to understand innovation in the organizations"

"One may hesitate to make difficult decisions, especially when we face uncertainty"

"Making intelligent decisions not only depends on one's experience of the subject, but also on our level of self-awareness"

“Being aware of market forces helps you understand the structure of the sector in which you compete.”

"The challenge in this new, uncertain environment lies in your ability to expand your mind, creativity and horizons."

For those who live the challenge of being transformers of their environment in a complex world that moves at great speed

Neuromarketing background dates back to 1957, when it was discussed whether subliminal advertising affected consumer buying behavior.

The strategy is "An Action Plan designed to achieve a Strategic Objective".