THE TRUE REVOLUTION IS NOT ARTIFICIAL, IT IS HUMAN
For 20 years, companies and universities engaged in a frantic race towards digital transformation, filling themselves with data and algorithms, but they forgot a fundamental truth: "Having more information does NOT mean having more clarity."
Markets are saturated with technology, but hungry for common sense.
WELCOME TO THE POST-DIGITAL ERA: THE RETURN TO WISDOM
"The competitive advantage of the future belongs not to those who process data the fastest, but to those who have the wisdom to ask the right questions."
Our mission is, "To enhance the critical thinking of senior management through intelligence systems (inGenius tools), transforming data into criteria to ensure profitable and informed decisions."
Our vision is, "To lead the transition to the Post-Digital Era, establishing a new business standard where technology serves human wisdom and not the other way around."
Reflecting on the successful launch of our inGenius-eaBC tools, we achieved a paradigm shift, because for us, technology has ceased to be the final destination and has become what it should always have been: an amplifier of human talent.
We are building an ecosystem where:
🔵 Criteria beat algorithms
Informed intuition and human experience are at the center.
🟡 Profitability is a consequence of Wisdom
We leave behind blind efficiency to seek effectiveness with
purpose.
🔴 Strategy is Dynamic
In a volatile world, we offer compasses, not static maps.
MY APPROACH: FROM EXPERIENCE TO JUDGMENT
My experience has taught me a fundamental truth: in senior management, the biggest obstacles aren't a lack of skill, but blind spots. These are the patterns of thinking and behavior that once generated success but now limit future potential.
My mission isn't to offer simple advice, but to support a strategic dialogue. Through our conversation, I bring an outside perspective and a judgment forged from decades of results-based accountability, helping managers and their teams catalyze meaningful and sustainable change.
A SPACE FOR STRATEGIC REFLECTION
I firmly believe that wisdom should be shared. Therefore, I have developed this site as an open reference library for leaders and strategists. I invite you to freely explore my articles, case studies, and reflections on the dilemmas facing senior management.
Feel free to use and share these materials with your teams, colleagues, or anyone who might find them valuable. The sole purpose of these resources is to spark meaningful conversations and provoke the thinking that precedes the right action.
KNOWLEDGE AND WISDOM IN ACTION
"BUSINESS INTELLIGENCE, ALONG WITH STRATEGIC AND COMPETITIVE INTELLIGENCE, PROMOTES VALUE CREATION, BUSINESS WISDOM, AND INNOVATION"
Digital Books , with filtered topics for rapid learning that allows you to put knowledge into action!
Articles and case studies for using reference models in complex decision-making.
Executive summaries that facilitate practical learning on topics of interest.
A practical form of audiovisual learning
Additional audiovisual learning
COMING SOON "CONFLICT MANAGEMENT AND NEGOTIATION"
MEET JUAN CARLOS ERDOZAIN
With a career spanning senior management in multinational corporations to teaching at the most prestigious business schools, Juan Carlos Erdozáin Rivera has established himself as a leading figure in Business Wisdom. His career is not that of a theoretical consultant. It is that of an executive who has experienced the pressure of the bottom line, leading teams as Vice President of Crayola for Latin America. This practical experience, combined with his role as a Professor, gives him a 360° view of the business world.
Juan Carlos's advice has been instrumental for CEOs and directors across diverse industries. His proprietary methodology, inGenius-eaBC® , is not a textbook of answers, but rather a system for asking the right questions.
He is known for his ability to go beyond the numbers and address the human component of strategy, a talent he has demonstrated since his early successes on national television quiz shows.
His purpose today is clear: to be the trusted partner of leaders seeking not just quarterly success, but transcendence. His work is to cultivate judgment and sound judgment, convinced that wisdom is the only asset that appreciates over time.
Juan Carlos is a professional with extensive managerial experience in the business world. He demonstrates a high level of responsibility, dedication, and professionalism. He always represents a valuable asset to the companies he works for.
Juan Carlos, besides being a great professional, is even more of a great person. His moral character and friendship, demonstrated over many years, are a clear example of the kind of person who is very difficult to find. I have learned a lot from him and from his approach to grounding and problem-solving. Thank you very much, Juan Carlos.
An excellent professional with whom you can interact, very conciliatory, Juan Carlos Erdozain has an extraordinary track record in Sales and Marketing.
Mexican Institute of Financial Executives
It's rare to be fortunate enough to find someone so kind, wise, and with vast experience in diverse disciplines who welcomes and trains you like Juan Carlos did for me. He's an executive you'll always remember and seek out. Incredibly intelligent and focused, he always knows how to put things in perspective, with simplicity and a focus on what's important to achieve results. A true expert in business chess.
Juan Carlos is an excellent executive in the financial sector thanks to his outstanding interpersonal skills and his understanding of Mexico's economic challenges. He knows how to collaborate with other political and social actors to build a better country.
Juan Carlos is a leading scholar of high- and low-risk culture; he has mastered all the concepts of the fifth wave of change. His experience as CEO of companies in Mexico such as Scott Paper, Crayola, RR Donnelley, LeapFrog, and the Mexican Institute of Finance Executives provided him with extraordinary experience; he is a professional who knows that having a map is one thing, and knowing how to navigate the territory is quite another.
