top of page
Search


GENERAL ELECTRIC THE TRUTH BEHIND THE LEGEND
Did you think you knew General Electric? The story of the giant born from the mind of Thomas Edison is far more complex and fascinating than you imagine. Discover who's really behind the appliances and light bulbs that bear his name and why the recent news that "GE is leaving Mexico" hides a surprising truth about global strategy and new owners. This isn't just the story of a conglomerate; it's a chronicle of reinvention, the power of a brand, and the changing face of the ind

Juan Carlos Erdozain Rivera, MBA
Aug 299 min read


BETWEEN COMPETITION AND LABOR INCOMPETENCE
There are companies that rebaptize their employees with impressive names, they do the same, what was achieved was to raise costs and salarie

Juan Carlos Erdozain Rivera, MBA
May 2, 20248 min read


THE BUSINESS UNCERTAINTY PRINCIPLE
"When you focus only on the company's present, you lose its future and, when you focus only on the future, you put its present at risk"

Juan Carlos Erdozain Rivera, MBA
Apr 24, 20247 min read


THE BUSINESS ENVIRONMENT AND AIRLINES
Knowledge of the business environment is essential to guarantee the profitability of the company.

Juan Carlos Erdozain Rivera, MBA
Mar 23, 20245 min read


THE POWER OF NEGOTIATION: CARREFOUR VS. PEPSICO
“Being aware of market forces helps you understand the structure of the sector in which you compete.”

Juan Carlos Erdozain Rivera, MBA
Jan 12, 20245 min read


FOCUS AND COMMITMENT
Commitment is what transforms a promise into reality

Juan Carlos Erdozain Rivera, MBA
Dec 9, 20234 min read


HOW TO AVOID MAKING STUPID DECISIONS IN BUSINESS
"Prevent smart people from doing stupid things." Morrie Shechtman

Juan Carlos Erdozain Rivera, MBA
Sep 24, 20238 min read


ALIENS AND SMOKE SCREENS
Are we alone in the Universe?
What irony in the middle of the "Age of Knowledge" a large part of society has become more ignorant

Juan Carlos Erdozain Rivera, MBA
Sep 22, 20237 min read


AGENTS OF CHANGE, AT THE SECRET SERVICE OF THE ORGANIZATION
For those who live the challenge of being transformers of their environment in a complex world that moves at great speed

Juan Carlos Erdozain Rivera, MBA
Sep 15, 20233 min read


DOES THE STRATEGIST SHAPES THE WORLD?
The strategy is "An Action Plan designed to achieve a Strategic Objective".

Juan Carlos Erdozain Rivera, MBA
May 27, 20236 min read
bottom of page